woman running

3 Strategies Behind Motivation & Sustained Fitness

Julia Basso – PhD Presidential Lecture:  No Sweat: The Surprising Science Behind Lasting Motivation and Sustained Physical Activity (Michelle Segar, University of Michigan) Check out Dr. Segar’s book, “No Sweat: How the Simple Science of Motivation Can Bring You a Lifetime of Fitness” Segar’s guiding question is, “Why don’t most people prioritize and sustain physically